SEO for Small Business: Improve Your Visibility
You are welcome to our guide on SEO for small companies. In today’s digital era, possessing a strong online presence is essential for fulfillment. Small companies, in particular, can greatly benefit from implementing effective SEO strategies to boost their visibility and reach their target market. By optimizing their websites and content, small organizations can improve their search engine rankings, drive organic traffic, and ultimately enhance their client base.
In this article, we are going to explore the importance of affordable small business SEO packages and how it can be a game-changer for their online visibility. We shall discuss the impact of SEO, the main difference between small business SEO and local SEO, and why it matters. We will also provide practical tips and strategies to help small companies maximize their SEO efforts and stay ahead of competition.
Key Takeaways:
- Implementing SEO strategies can significantly enhance the online visibility of small organizations.
- Small business SEO is different from local SEO, with unique considerations and approaches.
- SEO is actually a long-term investment that may generate organic traffic and attract the right audience.
- Creating compelling and localized content is crucial for engaging with all the local audience.
- Maximizing SERP visibility, building brand awareness, and leveraging reviews are necessary SEO tactics.
Knowing the Impact of SEO on Small Companies
In this particular section, we will look into the idea of Small Business SEO and explore its effect on small businesses. SEO, which stands for Search Engine Optimization, plays an important role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small businesses can enhance their online presence and stand above the competition.
What exactly is Small Business SEO?
Small Business SEO means the optimization techniques specifically tailored for small companies to improve their visibility on search engines like google like Google. It requires optimizing various elements of a website, including content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.
The Main Difference Between Small Business SEO and Local SEO
While Small Business SEO targets improving the online presence of small organizations generally, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach prospective customers in their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more emphasis on factors such as Google My Business profiles, local keywords, and directory listings.
Why SEO is actually a Game-Changer for Small Companies
SEO has turned into a game-changer for small companies, providing all of them with an inexpensive and effective way to contest with larger companies in the digital landscape. Here are a few key reasons why SEO is vital for small companies:
- Increased Online Visibility: By implementing SEO strategies, small organizations can increase their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
- Targeted Audience: SEO allows small businesses to target specific keywords and optimize their internet site to bring in the best audience. This can help in driving relevant traffic that is very likely to convert into customers.
- Inexpensive Marketing: Compared to traditional marketing methods, SEO delivers a cost-effective way for small organizations to promote their products and services to some wider audience.
- Long-term Growth: SEO is a long-term investment that can yield continuous outcomes for small companies. By consistently improving their SEO efforts, small businesses can maintain and grow their online visibility, leading to sustained growth.
Overall, Small Business SEO has the potential as a game-changer for small companies, providing these with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small companies can gain a edge against your competitors and thrive within the digital landscape.
Need for Google Business Profile for Local Visibility
In today’s digital age, having a strong online presence is crucial for small businesses trying to thrive. One powerful tool that will significantly enhance a small business’s local visibility is actually a Google Business Profile.
A Google Business Profile is a free listing that appears whenever people look for organizations on Google or Google Maps. It offers essential information about your business including address, phone number, website, business hours, and testimonials.
Optimizing your Google Business Profile may have a significant influence on attracting local customers. Whenever people hunt for services or products in their area, owning an optimized and updated profile increases the likelihood of your business being featured prominently within the local search engine results. This heightened visibility can drive traffic to your website and ultimately increase conversions and sales.
Additionally, a Google Business Profile enables you to showcase your business in a visually appealing way. You can add photos, videos, and post updates to engage with potential customers and give them a much more immersive experience.
Furthermore, customer reviews and ratings play an important role in customer decision-making. An optimized Google Business Profile enables customers to depart reviews and ratings, building social proof and credibility for the business. Positive reviews and ratings can attract more customers and differentiate your business from competitors.
In summary, creating and optimizing a Google Business Profile is essential for small businesses trying to increase their local visibility. By taking advantage of this free and powerful tool, small companies can improve their online presence, get more local customers, and ultimately boost their business.
Strategic Market And Keyword Research for Targeted Outreach
To be able to maximize the visibility of small businesses online, strategic market and keyword research plays a crucial role. By identifying relevant keywords, businesses can create targeted outreach campaigns that attract the right audience and drive organic targeted traffic to their websites.
The whole process of strategic niche research involves:
- Understanding your audience: Conduct market research and develop buyer personas to get insights to the preferences, needs, and pain points of the potential prospects.
- Identifying industry-specific and location-specific keywords: Use market and keyword research tools to find keywords which can be relevant to your business and site. These can include long-tail keywords, location-based keywords, and industry-specific terms.
- Competitor analysis: Analyze the keywords that your competitors are targeting and identify gaps or opportunities which will help you stick out within the search engine results.
- Relevance and look volume: Prioritize keywords that have a superior search volume and they are relevant to your business. This may ensure that you attract qualified traffic to your website.
Once you have identified the relevant keywords, it is possible to incorporate them to your website content, including your headings, meta tags, page titles, and inside the body of your own text. By optimizing your articles using these targeted keywords, you increase the likelihood of ranking higher in search engine results, making your business more visible to prospective customers.
| Advantages of Strategic Market And Keyword Research for Small Companies |
|---|
| Higher search engine rankings |
| Increase in organic traffic |
| Attracting highly relevant leads |
| Improved conversions |
| Enhanced online visibility and brand recognition |
Creating Compelling and Localized Content
One from the key factors in attracting and engaging your local audience is creating compelling and localized content. This really is crucial for SEO agency for your business seeking to create a strong online presence and connect with their potential audience. By centering on topics that resonate with your local audience and incorporating local events and activities in your content, it is possible to effectively grab their attention and build a loyal following.
Identifying Topics That Resonate together with your Local Audience
To create compelling content that resonates along with your local audience, it’s necessary to understand their requirements, interests, and preferences. Spend some time to research and identify topics which can be related to your target audience. Consider conducting surveys or interviews together with your existing customers to gain insight into their concerns, questions, and areas of interest. This will help you tailor your articles to meet their expectations and supply valuable information which they find valuable and engaging.
Furthermore, staying current with local news, trends, and events can also help you identify topics that resonate together with your local audience. By including timely and relevant information in your content, you are able to position yourself as being a trusted supply of information and establish your business being a go-to authority within your local area.
Incorporating Local Events and Activities in your Content
Local events and activities play an important role in shaping the material of a community. By integrating these events into your content, you can create feelings of connection and relevance along with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This will not just demonstrate your involvement locally but additionally provide valuable information and entertainment for the audience.
Additionally, consider partnering with local businesses, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and additional strengthen your connection with the neighborhood audience. It’s a win-win situation, when you provide valuable content for your audience as well as supporting and promoting local organizations and initiatives.
Samples of Incorporating Local Events and Activities into Content Creation
| Content Type | Example |
|---|---|
| Blog Post | “Top 10 Local Events to Attend This Season” |
| Video | “Exploring Local Festivals: Strategies for the very best Food and Fun” |
| Social Media Marketing Post | “Join us this weekend in the XYZ Farmers Industry for fresh produce and native artisans. #SupportLocal” |
By creating compelling and localized content that addresses the interests and concerns of the local audience while incorporating local events and activities, you are able to establish a strong connection and foster engagement. This will assist your small business stand out and make a loyal client base in your local community.
Maximizing SERP Visibility Through Effective SEO Tactics
To be able to boost their online visibility and reach a more substantial audience, small companies must implement effective SEO tactics that will maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small businesses can employ to make sure maximum visibility on search engines.
One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements such as title tags, meta descriptions, and headers with targeted keywords, small companies can increase their ranking on search engine results pages. Additionally, creating high-quality and relevant content which is optimized both for users and look engines can further enhance visibility.
Another significant aspect is backlink building . Creating a strong network of high-quality backlinks from reputable websites can not only drive targeted traffic to a small business’s website but in addition signal to browse engines the website is authoritative and trustworthy. This may result in improved visibility on SERPs.
In addition to on-page optimization and backlink building, small businesses should think about other effective SEO tactics such as:
- Making a user-friendly website with clear navigation and fast loading times
- Optimizing website images by reduction of file sizes and ultizing descriptive alt text
- Utilizing social networking platforms to engage with audiences and drive targeted traffic to their internet site
- Implementing local SEO approaches to target specific geographic locations
- Monitoring and analyzing website performance using analytics tools to recognize areas for improvement
By implementing these SEO tactics and staying updated using the latest industry trends, small organizations can increase their visibility on SERPs, reach their audience, and ultimately drive more organic traffic and conversions.
Table: Effective SEO Tactics for Small Companies
| Tactic | Description |
|---|---|
| On-Page Optimization | Optimizing website elements and content to improve SERP rankings |
| Backlink Building | Acquiring high-quality backlinks from reputable websites to boost website authority and visibility |
| User-Friendly Website Design | Making a website which is very easy to navigate, fast-loading, and responsive |
| Image Optimization | Reducing image file sizes and making use of descriptive alt text for improved search visibility |
| Social Media Marketing Engagement | Using social media platforms to have interaction with audiences and drive visitors to the web site |
| Local SEO | Implementing approaches to target specific geographic locations and attract local customers |
| Website Performance Monitoring | Using analytics tools to monitor and analyze website performance, identifying areas for improvement |
Building Brand Awareness with SEO
In today’s digital landscape, building brand awareness is vital for the achievements of small companies. One efficient way to do this is through strategic SEO strategies. By optimizing their online presence, small organizations can establish brand authority, improve brand visibility, and attract a loyal subscriber base.
SEO plays an important role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns with their target audience’s needs and interests, they position themselves as experts inside their industry. It will help to construct trust and credibility, making customers more likely to choose their brand over competitors.
Improving brand visibility is yet another key advantage of implementing SEO strategies. By optimizing their site and content for search engines like google, small companies can enhance their visibility on search engine results pages (SERPs). This means that when potential customers look for relevant keywords or phrases, the business’s website is more likely to can be found in the very best search engine rankings.
By appearing within the top search results, small organizations can attract organic traffic, generate leads, and increase their chances of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as increasing numbers of individuals are subjected to the business’s name and offerings.
Additionally, SEO will help small organizations attract a loyal customer base. When businesses consistently deliver valuable content and provide a seamless user experience, they make positive associations making use of their brand. This enhances customer care and encourages repeat business and word-of-mouth referrals.
| Benefits associated with Building Brand Awareness with SEO |
|---|
| Establishes brand authority |
| Improves brand visibility |
| Attracts a loyal subscriber base |
Tailoring Your SEO Technique for the Niche
On the planet of SEO, one size will not fit all. It is crucial for small companies to tailor their SEO techniques to their respective niches to attain optimal results. By customizing SEO approaches based on industry-specific needs, small companies can effectively boost their online visibility and stay ahead of the competition.
Customizing SEO Approaches for Various Small Business Types
Each small business type features its own unique requirements and target market. Customizing SEO approaches involves comprehending the specific needs in the business and tailoring strategies accordingly. For example, a retail store may concentrate on local SEO and optimizing product listings, while a service-based business may prioritize content marketing and customer reviews.
By conducting thorough research and analysis of the target market, small organizations can uncover the most effective SEO tactics that resonate making use of their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.
Analyzing Competitors to Improve Your SEO Game
One in the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and strategies utilized by competitors within the same industry, small businesses can gain valuable insights and identify areas for improvement.
Competitor analysis helps small organizations understand the keywords, content, and backlink profiles which can be driving their competitors’ success. These details may then be employed to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small businesses can optimize their SEO strategies and acquire a edge against your competitors inside the digital landscape.
Leveraging Reviews and Social Proof in SEO
In today’s digital landscape, online reviews and social proof play an important role in the success of small organizations. Search engine listings like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small companies can significantly enhance their SEO performance and boost their visibility online.
The Impact of Positive Reviews on Search Rankings
Positive reviews function as a powerful type of social proof that may influence prospective customers and search engines. Whenever a small business features a high amount of positive reviews, it signals to browse engines that this business is trusted and reputable. Because of this, search engines like google may reward the business with higher search rankings, leading to increased visibility and organic traffic.
Generating and Showcasing Social Proof
Small businesses can actively generate and showcase social proof to boost their SEO efforts. Here are a few strategies:
- Encourage satisfied customers to depart reviews: Small organizations can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
- Respond to reviews: Engaging with customer reviews shows that the business values customer comments and cares about client satisfaction. Responding promptly and professionally could have a positive influence on search rankings and customer perception.
- Showcase testimonials and endorsements: Small businesses can feature customer testimonials and endorsements on their website or social media marketing platforms. These testimonials serve as social proof and will build trust.
- Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is vital. Promptly resolving issues will help mitigate any potential negative influence on search rankings and brand reputation.
To Conclude
Leveraging reviews and social proof is an important element of an effective SEO strategy for small businesses. By harnessing the strength of positive reviews and effectively showcasing social proof, small organizations can boost their online visibility, have more customers, and ultimately drive business growth.
Localizing Your SEO Efforts with Geo-targeted Keywords
Understanding the Power of Local Keywords
To be able to maximize your small business’s online visibility, it’s important to understand the effectiveness of local keywords. Local keywords are search phrases that are specific to a particular geographic location, enabling you to target prospective customers in your area. By incorporating these keywords to your website content, you are able to increase your odds of appearing in local search engine rankings and attracting relevant traffic.
When selecting local keywords, it’s important to think about the unique characteristics of your audience along with your local market. This will help you choose keywords that resonate with your potential prospects and align with their search intent. By comprehending the specific terms and phrases that your local audience uses when looking for products or services like yours, you can optimize your articles to meet their requirements and enhance your website’s visibility in local search results.
Integrating Local Keywords to your Website’s Metadata
Integrating local keywords in your website’s metadata is an effective approach to signal to search engines that the business is applicable to local searches. Metadata refers to the information which is embedded in the code of the web pages and is not visible to visitors. By optimizing your metadata with local keywords, it is possible to provide search engines like google with valuable details about your business’s location and improve the chances of you appearing in local search engine results.
For instance, you can include local keywords within your page titles, meta descriptions, and image alt tags. It will help search engine listings be aware of the context of your content and connect it to relevant local searches. When designing your metadata, make sure to include compelling and relevant information that entices users to click your site in search results.
In addition to metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly into your content, you can boost your website’s relevance for local searches and increase your odds of attracting local customers.
By localizing your SEO efforts with the use of geo-targeted keywords and integrating them effectively into your website’s metadata, it is possible to improve your small business’s online visibility and attract local customers that are actively looking for the products or services you offer.
Image Optimization along with its Influence on SEO Performance
With regards to improving SEO performance for small organizations, image optimization plays an important role. Optimized images not only enhance the looks of a website but also play a role in reduced loading times, ultimately boosting the site’s overall SEO.
Reducing Loading Times with Optimized Images
Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small businesses can significantly decrease the time it takes for their webpages to load. This may lead to better user engagement and increased organic traffic.
There are numerous techniques for optimizing images:
- Compressing images without compromising quality: By reducing the file dimensions of images, companies can ensure faster loading times without having to sacrifice appearance.
- Making use of the appropriate image file format: Selecting the best file format, such as JPEG or PNG, based on the image content can help optimize loading speeds.
- Implementing lazy loading: This procedure involves loading images only when they are visible on the user’s screen, further improving page load times.
By implementing these optimization techniques, small businesses can create a better user experience and improve their website’s overall SEO performance.
Utilizing Alt Text and File Names to Boost SEO
Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engines like google be aware of the content but additionally improves accessibility for visually impaired users.
When crafting alt text, it is important to use relevant keywords that accurately describe the image. This allows search engines to associate the picture with relevant search queries, improving the chances of higher rankings in image search results.
As well as alt text, optimizing file names is equally important. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. This helps search engines comprehend the image’s content and improves the overall SEO performance.
By optimizing images through alt text and file names, small businesses can enhance their online visibility and get more targeted organic traffic.
Ensuring Mobile Responsiveness for User-Friendly Experiences
In today’s digital landscape, mobile products are becoming the most preferred way of accessing the internet. As a small business, it is important to prioritize mobile responsiveness to offer user-friendly experiences to your audience. Not only does it improve the overall usability of your website, it also features a direct impact on your SEO services performance.
Mobile responsiveness means the ability of any site to adapt and display properly on different screen sizes and devices. It makes sure that your website looks and processes seamlessly, whether or not it is accessed on the computer, smartphone, or tablet.
With regards to SEO, mobile responsiveness plays a substantial role in search engine rankings. Search engine listings, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more likely to achieve greater rankings searching results, resulting in increased visibility and organic traffic.
Optimizing your site for mobile devices involves various factors. Firstly, you have to ensure that your website was created utilizing a responsive web design framework. This permits your internet site to automatically adjust and adapt its layout based on the device and screen size it is being viewed on. The material, images, and overall design should be optimized to suit smaller screens without sacrificing quality or user experience.
Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can lead to high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.
Usability is key on mobile devices, and that includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly improve the user experience on mobile devices, ultimately causing increased engagement and conversions.
By ensuring mobile responsiveness for the small business website, you are not just catering to the evolving needs and preferences of your audience but in addition enhancing your SEO performance. With increasingly more users depending on mobile devices to access information, products, and services, providing a user-friendly mobile experience is important for your success and development of your small business.
Conclusion
SEO is not only a brief-term fix for small organizations; it really is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can improve their online presence, attract more targeted traffic, and ultimately improve their revenue.
With regards to SEO, patience is key. It requires time for search engines like google to recognize and rank websites based on their optimization efforts. However, the long term benefits associated with SEO ensure it is a necessary tool for small business growth. It allows companies to build their brand authority, interact with their target audience, and remain competitive within the digital landscape.
Key takeaways for enhancing small business visibility online include conducting thorough keyword research and implementing targeted outreach campaigns. By comprehending the needs and preferences of the local audience, you may create compelling and localized content that resonates along with them. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing a user-friendly experience and improving search engine rankings.
Remember, SEO is not a one-time task; it takes ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, it is possible to refine your SEO strategy and remain in front of the competition. With a solid SEO foundation, small businesses can reap the benefits of increased visibility, organic traffic, and sustainable growth.
FAQ
Precisely what is Small Business SEO?
Small Business SEO means the procedure for optimizing a small business’s website and online presence to improve its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics such as market and keyword research, on-page optimization, and link building to bring in more organic traffic and prospective customers.
What is the difference between Small Business SEO and native SEO?
While Small Business SEO concentrates on improving the overall online visibility of any small business, Local SEO specifically targets optimizing a business’s presence in local search engine results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to draw in customers inside a specific geographical area.
Why is SEO a game-changer for small companies?
SEO is actually a game-changer for small organizations because it levels the playing field and enables them to contend with bigger brands. By implementing effective SEO strategies, small companies can improve their visibility, attract targeted organic traffic, and make brand authority in their industry. This can lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.
What exactly is the importance of using a Google Business Profile for small companies?
Having a Google Business Profile is crucial for small organizations as it enhances their local visibility and credibility online. A Google Business Profile provides essential information including business hours, contact details, and customer reviews. Optimizing this profile helps to ensure that small companies show up in local search engine rankings and make a positive impression on potential prospects.
How can strategic niche research benefit small organizations?
Strategic niche research helps small companies identify by far the most relevant and valuable keywords for their industry, target market, and business goals. Through the use of these keywords inside their website content, blog posts, along with other digital marketing efforts, small businesses can have more organic traffic, enhance their search engine rankings, and improve their chances of converting visitors into customers.
Just how can small organizations create compelling and localized content?
Small businesses can create compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities into their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique elements of the local area in their blog posts, articles, and social media content.
What are some effective SEO tactics for maximizing SERP visibility?
Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies achieve greater rankings on search engine results pages and get more organic traffic.
How can small organizations build brand awareness with SEO?
Small companies can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal subscriber base by consistently delivering value and meeting customer needs. SEO helps small organizations connect to their audience, increase brand recognition, and ultimately, grow their brand presence online.
Just how can small businesses tailor their SEO techniques for different business types?
Small organizations can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough market research, identifying target keywords, and customizing SEO approaches in accordance with the unique requirements and goals from the specific business niche. Additionally, analyzing competitor strategies provides valuable insights for optimizing SEO efforts.
How can small organizations leverage reviews and social proof in SEO?
Small organizations can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, addressing reviews to exhibit engagement and trustworthiness, and showcasing these reviews on their website as well as other online platforms. Positive reviews and social proof not only boost search engine rankings but also instill trust and confidence in potential prospects, leading to increased conversions and business growth.
The reason why localizing SEO efforts essential for small companies?
Localizing SEO efforts is essential for small businesses since it allows them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences of the local audience. By concentrating on local SEO, small organizations can enhance their visibility and competitiveness within the local market.
So how exactly does image optimization impact SEO performance for small businesses?
Image optimization plays a significant role in improving SEO performance for small organizations. By optimizing images for webpages, like reducing file sizes and maintaining appropriate dimensions, small companies can improve website loading times, enhance user experience, and improve their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.
Exactly why is ensuring mobile responsiveness important for small business websites?
Ensuring mobile responsiveness for small business websites is essential because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the chances of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small companies so it helps them attract and retain mobile users as potential prospects.